In 2016 the global music and entertainment industry earned about $17.2 billion in revenue. The industry is highly competitive and in order to succeed people have to put a lot of work into their careers. Like many industries, it is dominated by men in executive level positions. One woman, though, that has proven herself a highly capable leader in the industry is Desiree Perez. She is an entrepreneur, producer, and talent manager who has worked with some of the biggest names in the business.
One entertainer she has worked with on a professional level for years is Shawn “Jay-Z” Carter. Desiree Perez and Jay-Z have maintained a professional relationship for over 21 years. Jay-Z has built a big network of interrelated companies in the industry. These businesses range from concert tour management to talent development, as well as the production of music. Desiree (or Des) Perez has played a huge behind the scenes role in managing these companies and earning large profits and read full article.
Among the businesses that Desiree Perez has played a huge part in are SC Enterprises and Roc Nation. Along with her husband, Juan Perez, Des is one of the members of the Hova Circle of Influence. This group of individuals is a collection of investors in the industry as well as influencers. When Jay-Z has a big business decision to make he often relies on Des Perez to handle the negotiations. She is very successful at managing high-pressure talks and is known for always keeping her eye on the financial bottom line and his Twitter.
One of the music tours Des Perez put together was the $25 million touring deal between Rihanna and Samsung. She was also instrumental in managing the $150 million negotiations between Live Nation and Roc Nation which was agreed to in 2008. She is presently negotiating with Universal Music in order to replace this agreement as it is set to expire and learn more about Dez Perez.
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