How Fabletics Finds Success in Reverse Show rooming

Kate Hudson is a respected figure in the fashion industry. The famous actress has founded one of the largest active wear companies in the United States. Kate has been helping the modern woman stay active and live a happy life. Her greatest passion is motivating women. In the year 2013, Kate and two other partners came together to form Fabletics, a fashion brand that is offering the modern woman stylish and high-quality gym wear at affordable prices.

 

Unlike most of the fashion brands in the market at the moment, Fabletics wants to introduce cloths that inspire and motivates the customer. The founders of the fashion company have been in business for a long time, and they understand all the challenges facing the new businesses in the market. Apart from introducing trendy wear, the business people know that they have to sell them at affordable rates.

 

The marketing strategies used by Fabletics have played a crucial role in the success of the company. According to a recently released report, the company is worth over two hundred and fifty million dollars. It is evident that the fashion brand has overtaken all the fashion giants in the market, including Amazon. At the moment, Amazon has a twenty percent share in the market.

 

Fabletics uses a special subscription method to show the clients the quality products. Every month, the customer gets a different active wear that is designed according to their preferences and tastes. The institution has offline stores that are located in different parts of the country to deliver the kinds of services the offline consumer needs.

 

The reverse show rooming technology has been beneficial for the modern company. When the modern consumer goes online to shop for a commodity, they ensure that they purchase it in other offline stores at cheaper prices. However, Fabletics stocks the offline stores according to the tastes of the individuals living there. This technique captures the people who are shopping offline and those who are online.

 

Impressing the modern client is not a walk in the park. Apart from high-quality brands and good prices, the customer wants items that are recognized in the market. This means that without the right marketing it is impossible to make money. Fabletics founders understand this concept well, and they make sure that all the brands they produce are received in the market. The fashion company has announced that it will be purchasing more offline stores to cater for the growing clientele.

Fabletics-Moving Forward

In a market where Amazon dominates 20% of the market, Fabletics has managed to become a $250 million dollar company that continues to expand by 35% every year. Fabletics has become successful for many reasons. They offer a service that can be personalized to suit the needs and wants of their customers and they also offer a very convenient way to shop.

 

Fabletics has taken the time to grow and has gotten to know their markets through events and activities in communities. They have not been affected by people shopping online and then buying their items at a lower price because they already offer a low price and purchases made in-store or online both count towards their shopping cart purchases. They also get customers (30-50% to be exact) that come in their stores that are already members and another 25% that become members in-store. When a new member signs up with Fabletics, they are encouraged to take a Lifestyle Quiz that helps the company to match them up with the perfect outfit options. It also gives valuable information to the company so that they know what is in demand and what will be a good new design choice.

 

Kate Hudson keeps an eye on what is happening with her company and if an item doesn’t sell she will pull it from her collection to make room for items that will sell better. Hudson has also recently expanded her sizes to include XXS to 3X. Hudson wants to encourage everyone to become more active and to live a healthier lifestyle. Hudson is continuously adding new collections and she is staying very hands-on. The data collected from the Lifestyle Quizzes helps tremendously in determining what to design and what is just not going to be very popular. She builds on that in order to keep t=her clothing fresh and trendy.

 

Hudson gets a lot of her inspiration form her mom, Goldie Hawn, and is part of her Hawn Foundation, which helps to teach mindfulness to children. Hudson believes that it is important to follow your passion and to make the most of life. She also believes that it is important to take risks and to stay connected. Hudson wants to keep her company alive and exciting and feels that her brand is unlike other companies in many ways because she’s connected and is striving to give her customers what they want.