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2016 was a year of preaching about the significance of Online Reputation Management. Having understood the significance of this issue, this year, we just remind and show you some tactics of dealing with a poor online reputation. One of the most common questions is what if you searched yourself and negative results appeared, what would you do then? The answer is pretty simple- SEO. Search Engine Optimization is the key to repairing a broken reputation. Here is how you use SEO for your online reputation management.
Social Media Presence
Social media is a great tool, but only if strategically used. Avoid using too many of these. A good rule of the thumb is to use Twitter, Facebook, Instagram, YouTube, Flickr, and LinkedIn. If you use so many of these tools, the strategy will end up being ineffective. Also, when using social media to optimize your brand on search engines, it is important that you don’t stop at the profile name. Being active on the various social media is what will make your account recognizable by search engines.
Author a Universal Bio and Embedded Links
If your brand name is mentioned anywhere on the internet, the publisher will almost always ask for a stock bio. The stock bio summary gives you an opportunity to embed all your web links.
Avoid Free Pages Like Wikipedia
Some of the free sites where we can talk about our companies are totally free. Their influence and cheapness trick us into thinking that they are the best thing for our brand. But, this is so false, claims IC Media Direct reviews. Sites like Wikipedia allow other people to edit your content, leaving a loophole for reputation tarnishing, right on your content. Besides, it is always advised that you own listing on pages or sites that you control fully.
Start A Blog
Good content is key and am sure by now you know what great content entails. When it comes to posting this content, it is important that you have an alternative blog. Then interlink this blog with your site’s pages.