In business there are two ways to get your seat at the table. You can cooperate with other businesses, which is rare in the world of business, or you can compete. When you compete it usually means there is, in many ways, a loser, a company that gets their share of the business reduced by the appearance of a competitor.

Athlo founder Matthew Mansell founder of the fitness platform Athlo strongly believes in the cooperative route and employs that with his company. Earlier in his career he was pro rugby player so he understands both aspects of what his start-up Athlo could be. He understands that for a start-up company to succeed out of the gate, another company will lose some of its competing customers.

Matthew Mansell’s approach to building this platform is that it would be multi-dimensional. It serves three constituencies with its services. The first is the member who signs up for the service for personal use with its many classes and available gyms. There are also members who subscribe to the platform in order to sell their spots to others for their use. Finally. There are gyms that are seeking to increase their own membership.

In creating his company Matthew Mansell created the next fitness unicorn by using the business philosophy outlined above. When you create a business that has diverse ways to reach a variety of constituents you give the company its best chance at success.

Mansell realized after the pandemic that he could use his experience in sports to create a platform that would allow gym members to have control of their memberships. With the various ways members can use their memberships, he has done just that.

Matthew Mansell has the goal of taking his copmany international. When asked to describe his business Mansell used three very significant words: empowering, innovative and collaborative. Read more here

Visit this link to learn more about Mansell: https://london-post.co.uk/matthew-mansell-sees-cooperation-over-competition-as-key-to-building-a-successful-startup/