FastCasual details Zaxby’s latest foray into the world of rewards for its most loyal customers. The purpose of this program is to attract customers with a free meal for signing-up. Once in the rewards program, there will be numerous benefits for continuing to patronize the restaurant.

The initial reward is a no cost Big Zak Snak meal that contains several items like fries, Chicken Fingerz, and Texas Toast along with a drink. According to the company, many of their competitors are reducing rewards program. Zaxby’s is taking the innovative approach. They are expanding the benefits for being a regular and loyal patron.

Response has been more than expected with a doubling of people using the app. Redeeming rewards is now easier. Success has followed for the Athens, Georgia based firm with over 900 stores in 17 states.

Records are maintained concerning quick-service restaurant apps which include Zaxby’s. Every download represents a new customer who has taken the time and effort to add this app. In general, people would not download an app they did not intend to use.

QSR magazine posts these figures online each month for the top 36 mobile apps. November 2022 lists the percentage gains of each restaurant they call quick serve. Zaxby’s was far and beyond the leader with an increase of 317% for the year through November. That is a testament to the programs initiated by management.

The importance of apps to a restaurant is apparent. These are the customers who frequent the establishment more often, promote its use with their friends, and, in general, are loyal. This ties in with the above rewards program promoted by the company. It is paying off.

When a person downloads that app and receives the free meal, they suddenly become a potential loyal and regular customer who will frequent the chain. That makes the app worthwhile. See this page for additional information.

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