Yanni Hufnagel
Yanni Hufnagel is an entrepreneur and investor who has founded some of the most successful companies in the world. He believes that marketing is the most important part of starting a business and should be approached with the same level of care as technical expertise. His objective is to offer a different marketing perspective, one that is founded on data, creativity, and brainpower.
Creativity
Yanni believes that people are naturally creative and that the most important ingredient in marketing is creativity. Creativity is what will set your business apart from the rest and will help you differentiate yourself. Yanni feels that creativity cannot be taught or learned, but it can be nurtured by giving people the opportunity to tackle new challenges, those that are never before been done.
Brainpower
Getting a product to market is only the first step in building a successful business. Yanni believes that you first have to build an organization that functions like a machine. He believes that a company must be able to run itself like a well-oiled machine. You must have a strong team in place who are highly skilled and a group of leaders who will keep people focused on the shared vision.
Yanni Hufnagel believes that a successful business model can be easily duplicated and will not require a major change in strategy to successfully execute. The goal of implementation is to make the company self-sufficient, so it won’t need you, but you’re still working together. It will be a company where the marketing, finance, and IT departments work as one unit. You must have a plan that is easily replicated and can be executed independently of you.
Yanni Hufnagel believes that this will help ensure that the success of your company will last long. It will be a business that will continue to grow and be successful long. Yanni believes that marketers should look for growth opportunities, either locally or at a global level. The only way to get out of this cycle is to be able to grow the company on both a local and global scale