Advanzia Bank, The Fastest-Growing German Direct Bank
Founded in 2005, Advanzia Bank is a German bank based in Munsbach, Luxembourg. It received its Treasury Department in late 2005, meaning its operations officially began in 2006 and entered the German market in the same year.
It is one of the youngest direct banks, but with over 1.3 million customers in Germany, it has become among the top five biggest banks nationwide. Being a direct bank, it does not have any branches. However, that does not affect its operations because it focuses on a fee-free credit card plus a money market account offering comparatively high interest for investments.
In the 2010s, Advanzia Bank started looking to further internationalize its services without branches in its target market. They did that under the European Distance Selling Financial Services Directive. It began operations in France in 2012, Austria in 2015, and Spain in 2019.
The MasterCard Gold is its primary product offering, with numerous benefits compared to other credit cards. Some services clients get for free using the credit card include withdrawing cash at ATMs or counters globally, card lock, card mailing, invoice dispatch, invoice duplicate, PIN replacement, and emergency card replacements.
It also includes travel insurance, a benefit rarely offered by other card providers. However, users should be careful not to incur the 1.58% debit interest. That applies when a card user withdraws cash and does not settle their invoice totals by 2oth the following month. So far, over 2.2 million clients are using the credit card globally.
In addition to serving private clients, Advanzia Bank offers Cards-as-a-Service solutions to over 270 associations, companies, and financial institutions. Business partners increase their competitive advantage and strengthen customer loyalty using the bank’s co-branded credit cards.
Private banks also implement MasterCard credit cards and turnkey Visa programs offered by Advanzia. They do this as a white label card or under Capitol, the flagship brand.
The free money market account gives clients much flexibility in all their investments. It offers a 3.25% interest from the investor’s first euro. There is also no interest deduction for big deposits.
One thing that makes people gravitate towards Advanzia is their toll-free 24/7 customer care service. It also has a diverse and flexible workforce, invests in numerous corporate social responsibility projects, and offers transparent product and service details.