Yanni Hufnagel is the founder and CEO of Lemon Perfect, a company that delivers fresh lemon juice to your doorstep. Lemon Perfect was founded in 2017 with a mission to help people worldwide improve their diets and live healthier lifestyles. Yanni Hufnagel is passionate about entrepreneurship, nutrition, and empowering folks to take control of their health. With over a decade of experience in marketing, he has been on the cutting edge of digital marketing for almost as long as it has existed.

Lemon Perfect was created to reinvent lemon juice as a consumable product that is healthy, sustainable, and convenient to use. Lemon Perfect uses two containers of lemon juice per shipment: the first contains water, while the second is filled with actual fluid. It lets customers keep the products fresh, reducing waste and better-tasting lemons after delivery.

Yanni believed they wanted to ensure that Lemon Perfect’s product, delivery, and packaging were of the highest quality and that the company is a sustainable enterprise. With this vision in mind, Yanni studied and worked in Canada for a few months to gain knowledge about the Canadian company’s systems. To expand access to Lemon Perfect, his father traveled to Kenya (where most of Lemon Perfect’s customers are located), where he worked directly with farmers on-site, training them on how to grow lemons using natural farming methods.

His marketing strategy for Lemon Perfect is to raise awareness and educate consumers about the benefits of lemon juice. He has an extensive marketing plan which includes SEO, social media, influencers, and affiliates. Yanni found success early on by partnering with influencers on Facebook that had large followers who promoted his products for free. Recently Beyonce, a famous pop singer, made Lemon Perfect known when she was spotted sipping lemon water with Lemon Perfect’s brand in her hand.

The mission of Yanni is to educate people worldwide on the benefits of fresh lemon juice as well as healthy living and to create a company that is environmentally and socially conscious. He believes this will allow him to reach a greater audience and have an impact on the world in a positive way. It will also help him to expand the company across the globe.